360 Degree Product Photography

So, what is 360 degree product photography? Basically and simply, it is the process of photographing any given product on a turn table. While that turntable is rotating, and at the same time photographing a series of still photos, which are later processed. This allows the consumer to interact in detail with the product. Seeing the product features from all sides, various angles and even up close. Helping the potential on-line buyer determine whether this particular product is what they want.

360° product spins are becoming more popular with e-commerce firms. Giving their potential customers a better shopping experience. Some internet firms are even reporting an increase of up to 25% in sales, on their products that use 360° rotations. The consumer see’s the product from every angle, and can even get the feeling that they are holding the product themselves’. Virtually giving the customer a real in-store shopping experience. This makes for a great interaction for every visitor to the site, in the 360° spin.

By using 360-degree photography, this adds to the buyer’s confidence, giving them a higher level of detail compared to a single still photo. Giving firms that use this tool a distinct advantage. There also seems to be an increase of the usage of 360 degree product photography on e-commerce sites, due to these facts.